Deskpass
Having an on-staff or in-house writer can be an incredible asset for a company or organization. A walking embodiment of brand voice and grammar knowledge? Sounds great! Sometimes, though, that just doesn’t make sense. Whether too high a cost or too small a workload, there are plenty of good reasons a good brand that wants good words needs them just sometimes. Having a trusted writer on call or on retainer can be a sound strategy for ensuring quality and consistency.
Since 2013, I’ve been lucky to write with, as and for one of the most innovative coworking companies out there. Deskpass is a flexible coworking membership offering access to a growing network of spaces in Chicago, LA, San Franciso, Austin, New York and Denver.
From early casual conversations and branding workshops and across platforms, I’ve worked on everything from content for a gorgeous new site to developing a blog editorial calendar to collaborating on print, email and digital marketing.
Coworking is still a new-ish industry but at its core it’s about connection and sharing space. A friendly and helpful brand voice educates folks on both what coworking is and how Deskpass makes it even better.
Whatever Deskpass needs, I write.
It’s a great model of a small full-time team augmenting communications and marketing needs with a retainer-based copywriter. I know them, I know the company, I know the voice. They get what they need, and it’s a cost saver for this smart tech startup.