Well Turned Words is the wordsmithing studio of Julie Schumacher, epigrammarian. Sometimes I write things for other people. Sometimes I write things with other people. Sometimes I write things all by myself.
A teacher of writing, a compulsive consumer of books, and a champion of quality comma use, I relish the chance to collaborate with clients, designers, and developers to ensure the copy works.
If you are looking for the snarky or the scholarly, looking to attract clients or attract attention, you'll need copy. Great copy reflects the mission of the client and plays nicely with design. The best copy, well, it feels like home. First-steps-naming to brand-building-blogs, websites to pretty packaging, I can craft text that makes sense with what you want to say and the space you have to say it.
Putting your words out into the world can be intimidating. Even the very best ideas can become mired in poor editing. My approach is fresh eyes on your content (wherever it lives) with your voice and mission in mind. Bring me what you've got and I'll give it a polish till it shines and help build a cohesive voice for your message. Let's talk editing, fact-checking, proofreading, and more.
Raised in a haiku-loving home, I appreciate the art of brevity. I can help you find your voice on Twitter, Facebook, or whatever comes next. (And that, my friends, was exactly 140 characters.) A one-time review or an ongoing editorial collaboration can set you up to actually write that blog or unify your image, message, and approach. Need help mapping out your social media life? I'm your gal.
Desktime supports coworking spaces with its booking and management software and I’ve been lucky to write with them for several years. In 2015, the team launched Deskpass, a flexible coworking membership offering access to a growing network of Chicago spaces. I’ve been working on everything from site content, developing their blog editorial calendar and content, collaborating on print and digital marketing, crafting email marketing and communications and whatever else the day needs.
black market brewing
This Temecula-based craft brewery produces great beer straight from wine country. Designed by Mighty Few and built by Static Interactive, the responsive site features home page slides that give the client flexibility to celebrate the beer and share what’s new as well as hidden on-brand messages featuring specials and deals clued in to visitors via social media. With copy nods to its naughty name but a premium put on its very legal brews, Black Market’s site is craft brewing at its best. I worked with the client to ensure the copy zeroes in on innovative brews, a brewery team second to none, and a relentless commitment to excellence. Since launch, I’ve been fortunate to continue developing the brand through an (under)world of characters, alliances and rivalries.
one design company
It’s always nice working with a great partner across platforms. When it came time to revamp One Design’s site, I had the chance to collaborate with a top-notch designer/developer who made the creative sky the (word) limit. The focus was on process and in-depth case studies, all presented with the growing team’s winning personality and time-tested expertise. In addition, I’ve helmed the company newsletter, the One Weekly, by curating what the fine folks at ODC are talking about, making it fun to read and easily digestible and then sending it out into the world. The subscription rate has quadrupled with an open rate three times the industry average. The One Weekly was named one of the Out of the Ordinary Emails by Creative Mornings and one of the The 17 Best Startup Newsletters by Visible VC.
I partnered with local legend Pitch Design Union to help Space Haus get its online home in order. For the launch of a new site in support of the new company, my work was part brand voice defining, part tagline making, party copy editing and part strategy and new content writing to explain just what this magical design, construction and aquatics (yes, aquatics) firm does.
Static Interactive is the studio of Brett Burwell, a design-centric front-end developer who specializes in beautiful, responsive work. He partners with design studios, agencies, and clients to produce meticulously crafted online experiences. His site reflects his design background and development expertise, the premium he puts on relationship building, and a process that involves a positive and educative client experience. Case studies highlight the magic and detail that go into his work as well as a bit of his personality to show the human and humane side of development.
Working with their innovative marketing department, I helped Much Shelist craft copy for their new site that shows just how different their full-service law firm is. Entrepreneurial and collaborative, Much Shelist is regularly ranked a top workplace and top law firm. I focused on high-level messaging for their About and recruitment pages showcasing history, innovation, culture, community and service. That immersion into the brand prepared me to partner with them on other materials, like conference booth displays and collateral. I was also lucky to concept and script their well-received holiday greeting videos for 2014 and 2015.
BFC is an integrated print management company with a incredible reputation for service and performance. While they’re innovative and cutting edge, they aren’t a startup and didn’t want to sound like one. Their legacy and family history are compelling parts of the story I wanted to tell. Working with design firm Mighty Few, we started with a discovery phase, interviewing employees and customers to understand why BFC is different and what potential customers want to see when they visit a new site. The previous site was dense so we worked to streamline and organize the content, better position the company and create case studies to show the value of working with BFC.
While a misused apostrophe doesn't end civilizations, well turned words work best. If you agree, I'd love to work with you.