Well Turned Words is the wordsmithing studio of Julie Schumacher, epigrammarian. Sometimes I write things for other people. Sometimes I write things with other people. Sometimes I write things all by myself.
A teacher of writing, a compulsive consumer of books, and a champion of quality comma use, I relish the chance to collaborate with clients, designers, and developers to ensure the copy works.
If you are looking for the snarky or the scholarly, looking to attract clients or attract attention, you'll need copy. Great copy reflects the mission of the client and plays nicely with design. The best copy, well, it feels like home. First-steps-naming to brand-building-blogs, websites to pretty packaging, I can craft text that makes sense with what you want to say and the space you have to say it.
Putting your words out into the world can be intimidating. Even the very best ideas can become mired in poor editing. My approach is fresh eyes on your content (wherever it lives) with your voice and mission in mind. Bring me what you've got and I'll give it a polish till it shines and help build a cohesive voice for your message. Let's talk editing, fact-checking, proofreading, and more.
Raised in a haiku-loving home, I appreciate the art of brevity. I can help you find your voice on Twitter, Facebook, or whatever comes next. (And that, my friends, was exactly 140 characters.) A one-time review or an ongoing editorial collaboration can set you up to actually write that blog or unify your image, message, and approach. Need help mapping out your social media life? I'm your gal.
one design company
It’s always nice working with a great partner across platforms. When it came time to revisit and revamp One Design’s site, I had the chance to collaborate with a top-notch designer/developer who made the creative sky the (word) limit. The focus was on process and in-depth case studies, all presented with the team’s winning personality and time-tested expertise. In addition, I’ve helped build their newsletter to double the subscribers, while maintaining an open rate well beyond industry average. And, I’ve collaborated on a social media strategy and a blog build out worthy of one of Chicago’s leading digital studios.
black market brewing
This Temecula-based craft brewery produces great beer straight from wine country. Designed by Ian Law and built by Static Interactive, the responsive site features home page slides that give the client flexibility to celebrate the beer and share what’s new as well as hidden on-brand messages featuring specials and deals clued in to visitors via social media. With copy nods to its naughty name but a premium put on its very legal brews, Black Market’s site is craft brewing at its best. I worked with the client to ensure the copy zeroes in on innovative brews, a brewery team second to none, and a relentless commitment to excellence.
Static Interactive is the studio of Brett Burwell, a design-centric front-end developer who specializes in beautiful, responsive work. He partners with design studios, agencies, and clients to produce meticulously crafted online experiences. His site reflects his design background and development expertise, the premium he puts on relationship building, and a process that involves a positive and educative client experience. Case studies highlight the magic and detail that go into his work as well as a bit of his personality to show the human and humane side of development.
FontExplorerX is a well-respected font management system offering a feature-rich, speedy solution via desktop or server applications. The folks at DevBridge were tasked with creating a more compelling online presence. Working with their creative team, I helped develop a homepage that showcased bringing order to font collections. From there, an edit and reorganization of copy partnered with new icons and design/development elements for an easier to navigate and visually engaging site.
Virtue is a craft cider brand releasing its first batch of Red Streak under the helm of veteran brewmaster Greg Hall. Virtue's hallmarks are a blend of old world craftsmanship and modern fermentation processes. The site demanded language that highlighted just how special the cider is. Well Turned Words worked with Virtue on their copy to create elegant, thirst-inducing text emphasizing the mission and process that goes into each glass.
tala bee kids
Tala Bee Kids is a girls clothing line out of the Bay Area. As part of rebranding and a gorgeous new website, the text needed to highlight the modern, refined look of the collections. Instead of a girly line of sequin-filled clothes, adult design sensibilities blend seamlessly with play-worthy fabrics and fit. Working with Style Army and Tala Bee Kids founder & designer Tala Banatao, I had a delightful time crafting the site copy and developing headlines worthy of the custom illustrations.
Mood Events is a full service boutique events planning firm creating absolutely stunning affairs in Metro Detroit. As part of a rebranding effort with Spitfiregirl, principal Mikki Mood wanted to have copy for her new site that accurately reflected the work her firm does: thoughtfully elegant meets clever and charming, all with an eye towards showing both the Mood process and how every client becomes part of the Mood family.
826 Seattle is a Pacific Northwest chapter of author Dave Eggers' national tutoring program. The site's design honors the joy-filled writing work being done in the center. The copy, then, needed to reflect the same clever, engaged tone. By working with the designer and developer, the result is playful word choice with a dash of whimsy. And a quadruple grammar check, because you can't have grammar errors on a tutoring site.
Heidi Yarger is the spitfire behind Spitfiregirl Design, a collaborative design studio out of San Francisco. I worked to whip up copy for her site to capture her talent and energy. Her work in branding and identity, packaging, and web design for emerging and established brands has made her a name in the wedding, fashion, healthy lifestyle, and kid-focused industries. The copy needed to illustrate her total professionalism without sacrificing her sparkling personality.
While a misused apostrophe doesn't end civilizations, well turned words work best. If you agree, I'd love to work with you.