Well Turned Words is the wordsmithing studio of Julie Schumacher, epigrammarian. Sometimes I write things for other people. Sometimes I write things with other people. Sometimes I write things all by myself.

A teacher of writing, a compulsive consumer of books, and a champion of quality comma use, I relish the chance to collaborate with clients, designers, and developers to ensure the copy works.

writing

If you are looking for the snarky or the scholarly, looking to attract clients or attract attention, you'll need good copy. Great copy reflects the mission of the client and plays nicely with design too. The best copy, well, it feels like home. Whether print or online, I can craft a body of text that makes sense with what you want to say and the space you have to say it.

editing

Putting your words out into the world can be intimidating. Even the very best ideas can become mired in poor editing. My approach is fresh eyes on your content (wherever it lives) with your voice and mission in mind. Bring me what you've got and I'll give it a polish till it shines and help build a cohesive voice for your message. Let's talk editing, fact-checking, proofreading, and more.

social media

Raised in a haiku-loving home, I appreciate the art of brevity. I can help you find your voice on Twitter, Facebook, or whatever comes next. (And that was exactly 140 characters.) A one-time review or an ongoing editorial collaboration can set you up to actually write that blog or unify your image, message, and approach. If you need help mapping out your social media life, I'm your gal.

Past Tense

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the blushing society & blush beauty bar

Abbie Samuel is the brains and beauty behind The Blushing Society, a beauty and styling concierge and Blush Beauty Bar, a spa that offers high-end spa services fast. Both The Blushing Society and Blush Beauty Bar embody Abbie’s personality: luxury, warmth, expertise, and just a dash of the friendliest kind of sass. Collaborating with Spitfiregirl Designs, I worked to articulate the business strategy, define the brand voice and how that would be shared online and across platforms, crafted print ads and an approach to the social media presence, and worked with an SEO expert to map out an on-brand, fun, and community-building editorial calendar for the blog.

Services: Websites copy, print ads, editorial calendar,
social media presence    |   View The Blushing Society >
View Blush Beauty Bar >

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black market brewing

This Temecula-based craft brewery produces great beer straight from wine country. Designed by Ian Law and built by Static Interactive, the responsive site features home page slides that give the client flexibility to celebrate the beer and share what’s new as well as hidden on-brand messages featuring specials and deals clued in to visitors via social media. With copy nods to its naughty name but a premium put on its very legal brews, Black Market’s site is craft brewing at its best. I worked with the client to ensure the copy zeroes in on innovative brews, a brewery team second to none, and a relentless commitment to excellence.

Services: Website Copywriting   |   View Project >

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liz colhoun events

Liz Colhoun Events is an event planning and lifestyle design firm out of the Bay Area. Partnering with the Step Brightly gals, a colorful yet smartly organized website shows principal Liz’s sunny personality and her attention to detail. The copy needed to showcase both her event planning chops and her lifestyle work while offering potential clients a sense of the fun that is working with Liz. A richly detailed portfolio helps explain her thoughtful process and the delightful results. In addition, we’ve worked with Liz on an editorial calendar for her blog and a successful (and very pretty) regular email newsletter campaign to keep her work on everyone’s mind.

Services: Website copywriting, monthly newsletter,
blog editorial calendar    |   View Project >

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static interactive

Static Interactive is the studio of Brett Burwell, a design-centric front-end developer who specializes in beautiful, responsive work. He partners with design studios, agencies, and clients to produce meticulously crafted online experiences. His site reflects his design background and development expertise, the premium he puts on relationship building, and a process that involves a positive and educative client experience. Case studies highlight the magic and detail that go into his work as well as a bit of his personality to show the human and humane side of development.

Services: Copyediting & writing    |   View Project >

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FontExplorerX

FontExplorerX is a well-respected font management system offering a feature-rich, speedy solution via desktop or server applications. The folks at DevBridge were tasked with creating a more compelling online presence. Working with their creative team, I helped develop a homepage that showcased bringing order to font collections. From there, an edit and reorganization of copy partnered with new icons and design/development elements for an easier to navigate and visually engaging site.

Services: Concepting and copywriting    |   View Project >

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virtue cider

Virtue is a craft cider brand releasing its first batch of Red Streak under the helm of veteran brewmaster Greg Hall. Virtue's hallmarks are a blend of old world craftsmanship and modern fermentation processes. The site demanded language that highlighted just how special the cider is. Well Turned Words worked with Virtue on their copy to create elegant, thirst-inducing text emphasizing the mission and process that goes into each glass.

Services: Copy editing   |   View Project >

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tala bee kids

Tala Bee Kids is a girls clothing line out of the Bay Area. As part of rebranding and a gorgeous new website, the text needed to highlight the modern, refined look of the collections. Instead of a girly line of sequin-filled clothes, adult design sensibilities blend seamlessly with play-worthy fabrics and fit. Working with Style Army and Tala Bee Kids founder & designer Tala Banatao, I had a delightful time crafting the site copy and developing headlines worthy of the custom illustrations.

Services: Copywriting and editing   |   View Project >

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mood events

Mood Events is a full service boutique events planning firm creating absolutely stunning affairs in Metro Detroit. As part of a rebranding effort with Spitfiregirl, principal Mikki Mood wanted to have copy for her new site that accurately reflected the work her firm does: thoughtfully elegant meets clever and charming, all with an eye towards showing both the Mood process and how every client becomes part of the Mood family.

Services: Copywriting   |   View Project >

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fairways chicago

Fairways is a new Chicago institution that blends a seasonal, contemporary approach to American food, an extensive and creative custom cocktail menu, and the best HD technology in a golf lounge.
A beautiful site designed by Ian Law and built by Static Interactive needed copy that explored the elevated bar menu, better-than-a-sports bar scene, and phenomenal golf experience that was also concise, engaging, fun, and golf related without being heavily punned
or obvious.

Services: Website copywriting    |   View Project >

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826 seattle

826 Seattle is a Pacific Northwest chapter of author Dave Eggers' national tutoring program. The site's design honors the joy-filled writing work being done in the center. The copy, then, needed to reflect the same clever, engaged tone. By working with the designer and developer, the result is playful word choice with a dash of whimsy. And a quadruple grammar check, because you can't have grammar errors on a tutoring site.

Services: Copy editing   |   View Project >

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spitfiregirl design

Heidi Yarger is the spitfire behind Spitfiregirl Design, a collaborative design studio out of San Francisco. I worked to whip up copy for her site to capture her talent and energy. Her work in branding and identity, packaging, and web design for emerging and established brands has made her a name in the wedding, fashion, healthy lifestyle, and kid-focused industries. The copy needed to illustrate her total professionalism without sacrificing her sparkling personality.

Services: Copywriting, editing and SEO   |   View Project >

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revolution brewery

Chicago's Revolution Brewery is known for producing dozens of craft beers each year. Now adding one of the largest breweries in Illinois to their kingdom, Revolution celebrated with a new site. I view this type of word work, taking the strong content foundation a client's written and crafting a unified tone and style, as copy polish. It's all there, it just needs a shine. The new site has slightly edgy, fun language and it let me dabble in my history-major nerd roots too.

Services: Copy polish   |   View Project >

Present Tense

desktime

Desktime’s software powers the coworking movement by offering a beautiful and smart way for spaces to manage availability and resources, process payments and communicate with users as well as a global directory of just-in-time work spaces. I partner with the team on marketing and a monthly newsletter, developing and editing relevant blog content that speaks to the coworking community and shares news about Desktime, and connecting via social media.

Forth Chicago

Forth Chicago is a collaboration with designer Lisa Guillot and photographer Kelly Allison. A quarterly event looking to connect creative women in Chicago for inspired conversation, each seasonally themed salon-style gathering is an intentionally intimate evening affair focused on the giving space and time to smart women and bright ideas. We’ve built an active community via the salons, events, and a blog full of beautiful photography, engaging content, and a whole lot of awesome.

me, elsewhere

I've been lucky to write as me, myself and I in a few fun places. I've published on the social and emotional health of middle schoolers. The Founding Moms network links mom entrepreneurs in towns, cities, and around the globe. More than three thousand women now consider themselves Founding Moms. As part of their team of bloggers, I write about writing, parenting, freelancing, and all that jazz. Curious? Here's a link to my work. For Q-it, an app changing the way kids use screen time, I shared the perspective of our tech-friendly family.

twittering

Information

I work with clients ranging from small business owners to national non-profits to bring their message, brand, and product to a wider audience. With an undergraduate degree from Brown and a graduate degree from Harvard — and in the humanities to boot — I spent many, many (late) nights writing papers on topics ranging from prostitution to potty training. More than a decade teaching writing and journalism taught me the importance of thoughtful and constructive editing.

When I'm not turning my words, I am staying up late to finish a book, baking too much, dabbling in photography, playing the ukulele with impressive mediocrity, and scheming about a next trip. I can also be found navigating the waters of motherhood with my young daughter Loie and organizing gazpacho exchanges with the neighbors.

While a misused apostrophe doesn't end civilizations, well turned words work best. If you agree, I'd love to work with you.


email: julie@wellturnedwords.com
twitter: @wellturnedwords
facebook: Well Turned Words

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