Well Turned Words is the wordsmithing studio of Julie Schumacher, epigrammarian. Sometimes I write things for other people. Sometimes I write things with other people. Sometimes I write things all by myself.

A teacher of writing, a compulsive consumer of books, and a champion of quality comma use, I relish the chance to collaborate with clients, designers, and developers to ensure the copy works.

writing

If you are looking for the snarky or the scholarly, looking to attract clients or attract attention, you'll need copy. Great copy reflects the mission of the client and plays nicely with design. The best copy, well, it feels like home. First-steps-naming to brand-building-blogs, websites to pretty packaging, I can craft text that makes sense with what you want to say and the space you have to say it.

editing

Putting your words out into the world can be intimidating. Even the very best ideas can become mired in poor editing. My approach is fresh eyes on your content (wherever it lives) with your voice and mission in mind. Bring me what you've got and I'll give it a polish till it shines and help build a cohesive voice for your message. Let's talk editing, fact-checking, proofreading, and more.

social media

Raised in a haiku-loving home, I appreciate the art of brevity. I can help you find your voice on Twitter, Facebook, or whatever comes next. (And that, my friends, was exactly 140 characters.) A one-time review or an ongoing editorial collaboration can set you up to actually write that blog or unify your image, message, and approach. Need help mapping out your social media life? I'm your gal.

Past Tense

border recent work

desktime/deskpass

Desktime supports coworking spaces with its booking and management software and I’ve been lucky to write with them for several years. In 2015, the team launched Deskpass, a flexible coworking membership offering access to a growing network of Chicago spaces. I’ve been working on everything from site content, developing their blog editorial calendar and content, collaborating on print and digital marketing, crafting email marketing and communications and whatever else the day needs.

Services: copywriting, editorial content & strategy    |   View Project >

border recent work

black market brewing

This Temecula-based craft brewery produces great beer straight from wine country. Designed by Mighty Few and built by Static Interactive, the responsive site features home page slides that give the client flexibility to celebrate the beer and share what’s new as well as hidden on-brand messages featuring specials and deals clued in to visitors via social media. With copy nods to its naughty name but a premium put on its very legal brews, Black Market’s site is craft brewing at its best. I worked with the client to ensure the copy zeroes in on innovative brews, a brewery team second to none, and a relentless commitment to excellence. Since launch, I’ve been fortunate to continue developing the brand through an (under)world of characters, alliances and rivalries.

Services: copywriting   |   View Project >

border recent work

one design company

It’s always nice working with a great partner across platforms. When it came time to revamp One Design’s site, I had the chance to collaborate with a top-notch designer/developer who made the creative sky the (word) limit. The focus was on process and in-depth case studies, all presented with the growing team’s winning personality and time-tested expertise. In addition, I’ve helmed the company newsletter, the One Weekly, by curating what the fine folks at ODC are talking about, making it fun to read and easily digestible and then sending it out into the world. The subscription rate has quadrupled with an open rate three times the industry average. The One Weekly was named one of the Out of the Ordinary Emails by Creative Mornings and one of the The 17 Best Startup Newsletters by Visible VC.

Services: copywriting & social media   |   View Project >

border recent work

space haus

I partnered with local legend Pitch Design Union to help Space Haus get its online home in order. For the launch of a new site in support of the new company, my work was part brand voice defining, part tagline making, party copy editing and part strategy and new content writing to explain just what this magical design, construction and aquatics (yes, aquatics) firm does.

Services: copywriting & editing    |   View Project >

border recent work

static interactive

Static Interactive is the studio of Brett Burwell, a design-centric front-end developer who specializes in beautiful, responsive work. He partners with design studios, agencies, and clients to produce meticulously crafted online experiences. His site reflects his design background and development expertise, the premium he puts on relationship building, and a process that involves a positive and educative client experience. Case studies highlight the magic and detail that go into his work as well as a bit of his personality to show the human and humane side of development.

Services: copywriting & editing    |   View Project >

border recent work

much shelist

Working with their innovative marketing department, I helped Much Shelist craft copy for their new site that shows just how different their full-service law firm is. Entrepreneurial and collaborative, Much Shelist is regularly ranked a top workplace and top law firm. I focused on high-level messaging for their About and recruitment pages showcasing history, innovation, culture, community and service. That immersion into the brand prepared me to partner with them on other materials, like conference booth displays and collateral. I was also lucky to concept and script their well-received holiday greeting videos for 2014 and 2015.

Services: copywriting, strategy & editing    |   View Project >

border recent work

bfc

BFC is an integrated print management company with a incredible reputation for service and performance. While they’re innovative and cutting edge, they aren’t a startup and didn’t want to sound like one. Their legacy and family history are compelling parts of the story I wanted to tell. Working with design firm Mighty Few, we started with a discovery phase, interviewing employees and customers to understand why BFC is different and what potential customers want to see when they visit a new site. The previous site was dense so we worked to streamline and organize the content, better position the company and create case studies to show the value of working with BFC.

Services: copywriting & strategy    |   View Project >

Present Tense

Forth Chicago

In 2012, I co-founded Forth Chicago to connect creative women entrepreneurs. Forth is an organization focused on creating intentional events that celebrate community and connect people through our quarterly salons, public events and custom services. Forth has been featured in the Chicago Tribune, PureWow, FW:Chicago, ChicagoInno and Seriously Badass Women.

me, elsewhere

I've been lucky to write and speak as me, myself and I in a few fun places. I’ve taken the stage at CreativeMornings and spoken at Alt Summit on Intentional Events. I’ve published on the social and emotional health of middle schoolers. Over on the Founding Moms blog, I shared about writing, parenting, freelancing, and all that jazz. You can also read about my Creative Space, What I’ve Learned as a mom or check out Be Like Peter or this episode of Breaking Down Your Business.

twittering

Information

I work with clients ranging from small business owners to national non-profits to bring their message, brand, and product to a wider audience. With an undergraduate degree from Brown and a graduate degree from Harvard — and in the humanities to boot — I spent many, many (late) nights writing papers on topics ranging from prostitution to potty training. More than a decade teaching writing and journalism taught me the importance of thoughtful and constructive editing.

When I'm not turning my words, I am staying up late to finish a book, baking too much, dabbling in photography, playing the ukulele with impressive mediocrity, and scheming about a next trip. I can also be found navigating the waters of motherhood with my young daughter Loie and organizing gazpacho exchanges with the neighbors.

While a misused apostrophe doesn't end civilizations, well turned words work best. If you agree, I'd love to work with you.


email: julie@wellturnedwords.com
twitter: @wellturnedwords
facebook: Well Turned Words

fin